About Us

How it all began

Hey! Welcome to our homepage.

My name is Kristina and I am happy to be able to tell you a little bit about the creation of Joneli Handmade.

It all started during the Corona period. At the time, as a mother of two children, I was employed part-time in tourism. In my free time I often sat down at my borrowed sewing machine to sew gifts for family and friends. In November 2020, I received an order from a friend to sew fabric masks for his company. Another order from another company followed immediately and it was now clear that a business registration was required in order to be able to issue invoices.

The first steps

No sooner said than done, a few days later the small business was up and running and my thoughts about what could be done with it began.

Because if you have a business registration, you should at least try to do something with it. And so I started ordering larger quantities of fabric, looking through wholesalers for products and buying a plotter and a heat press. With great attention to detail and creativity, I began designing and manufacturing various products. Each piece has been carefully selected or made by hand. I loved the opportunity to incorporate personalized elements into my sewn products to give them a personal touch.

The logo and the name

At short notice - one evening on the sofa - I thought about what my shop should be called. It ended up being a mix of my children's names Jonah and Elias. I immediately had an image in my head of what the logo could look like and after a few doodles on a piece of paper, I created it directly on the PC :) I was so full of energy and didn't want to waste any time.

Etsy, social media & co.

That same evening I founded my Etsy shop and created my Instagram page, on which I proudly presented my products one by one.

The positive response and demand in my Etsy shop were overwhelming, with 2,000 sales made there in the first year alone.

Further online appearances followed and you can now find me on the following channels:

The team

In order to keep up with the increasing demand and my countless new ideas, I started my full-time self-employment in April 2023 and now have two employees who support me in matters of taxes/accounting and in the administrative area, as well as in production. Together we work to make our customers happy with unique, personalized and handmade products.

I look forward to being able to create something very personal for you soon.

Your Kristina

Produktion & Werksverkauf

Seit Anfang 2024 ist es endlich soweit und ich kann euch nun auch vor Ort in meiner Produktion und Werksverkauf in der Forbachstraße 5 in Baiersbronn begrüßen. Schaut gerne vorbei. Wir sind zu folgenden Zeiten vor Ort:

Mo, Di & Fr 09:00 - 13 Uhr
Mi 09:00 - 17:30 Uhr

Ich freue mich, wenn ich auch für Dich bald etwas ganz persönliches kreieren kann.

Deine Kristina